The ‘We Get It’ campaign wins gold

The ‘We Get It’ campaign took the Gold Award in the Best Corporate Campaign or Initiative category at the HEIST Awards last week. The campaign, originally launched in February 2014 to promote zero tolerance of sexual harassment amongst staff and students, broadened its scope in 2014/15 to target further areas of harassment and discrimination.

A measure of the success of the campaign was that the University’s Staff Survey 2015 showed that staff awareness of their responsibilities under the Dignity at Work and Study Policy had increased from 68% in 2013 to 80% this year.

The judges commented: “To tackle a difficult subject head on and see success is commendable. A brave and impactful campaign that united the institution.”

Paul Govey, Head of Student Communications and Marketing, said: “It is fantastic that HEIST have recognised the We Get It campaign as a Gold award winning campaign as this is a great example of partnership working between the University and the Students’ Union.”

Established 25 years ago, the HEIST Awards recognise and celebrate professionalism, expertise and innovation throughout the further and higher education sectors. This year’s awards were presented at a gala dinner at The Palace Hotel, Manchester, on Thursday, 9 July.

More information about the campaign can be found on our website.